To say that Coke wants to give us good "information" about fitness is to believe that Virginia Slims wanted to improve women’s tennis.

Health sells. And Coke and PepsiCo want a piece of the wellness market by using illusions of health to sell unnecessary beverages.

In this case, the programs on ExerciseTV won’t just be brought to you by Coke. They will actually be co-created by Coke.

If that’s truly the case, ExerciseTV needs to get honest with viewers. It can start by adopting this new slogan: "You drink our products; we help you burn them off."

chicagotribune.com

Read the full Article and learn about the new coke spin TV channel, can you see why I do not like this company! They have no morals, ethics or values. They lie, cheat and steal. Are they really changing?