Mr Henderson says it is more important than ever for companies to draw on design to articulate their values.

"There is no loyalty any more," he says. "When I was a kid people used one bank. Now they have one for their credit card, and another for their mortgage. Every company has to be creative because their audience is more literate and knows more about what is being offered to them."

Wow this is one of my main goals for this website, so are you bored with coke fridges yet? Click here to read the full article.

Guess not as evidenced by the NielsenConvenienceReport 2007. In the carbonated soft drinks Top Val 50%, only one 100% Australian owned and operated drink is on the list.