Copying Successful Overseas Business Brands
Which came first, the unique innocent drink concept or the copycat nudie drink brand?
Innocent Drink was hatched in the UK in 1998 , Nudie Drinks followed in Australia in 2002.
 
 
 

Background:
Nudie was formed in about November 2002 but we went into our first outlet on the 8 January 2003 so we’ve been operational for about 12 months, said Nudie founder Tim Pethick.
 Source: www.charteredaccountants.com.au

 "Tim Pethick developed a taste for fresh fruit juice with no preservatives, straight from the bottle while living overseas in the UK and US. When …