“We urge all Australian consumers to buy Australian and buy Hans in the lead-up to Christmas to help secure the future of the workers in this business.”

Mark Mentha – KordaMentha

Hans its Australian, its good with bright pink “Australian Pork”  logo!

New Slogan for Hans to ignite Australian supplier and consumer loyalty. Cheaper pork imports are more profitable to suppliers and cheaper for the financially struggling Australian consumer. In reality Hans Smallgoods was prone to fail when pig tarrifs stopped flying. Someone at Coles is looking at attempting to save the Aussie pork from the chopping block, one can argue that if you put on the sheep’s clothing then it will be hard to be easily noticed, that your indirectly the cause of the problem on hand. Aussie pig farmers will be sweating like Canadian pigs over Christmas.

Here is the media release from Australian Pork Limited.

Coles drives Aussie pork message

Over  the  next  few  weeks  Coles  supermarkets  will  start  to  use  distinctive  labels  to  help
Australian consumers more clearly identify and buy Australian pork.

Coles will display,  the bright pink “Australian Pork”  logo, on all  fresh pork packaged  for
sale  on  supermarket  shelves,  which  identifies  pork  that  has  been  grown  by  Aussie  pig
farmers.  In  the  lead up  to Christmas  consumers  can  expect  to  see  the  roll out of  the  label,
logo pictured above left, on all Australian grown, fresh pork packages.

Australian  Pork  Limited  (APL)  Chief  Executive Officer  Andrew  Spencer  described  Coles
move  as  a  “big  step  forward”  for  Australian  pig  farmers  who  have  been  lobbying
government  as  well  as  working  closely  with  retailers  for  clearer  labelling  on  Australian
grown pork products.

“Many  consumers would not know,  for  example,  that all  fresh pork on  retail  shelves  is  in
fact Australian grown. Having the distinctive “Australian Pork” logo on this packaging will
drive that message home.”

Mr  Spencer  said  it  is  important  for  consumers  to  know,  that  Coles  in  taking  this  step  is
leading  the way  in  truly  supporting Aussie  pig  farmers.  That  support  is  a much  needed
Christmas boost  for our  industry.   Consumers  should also know  that we are also working
hard  to  see  if  we  can  encourage  better  identification  of  Australian  pork  in  the  retail
processed sectors of our supermarkets (ham, bacon and smallgoods); so watch that space.

And remember,” Mr Spencer said, “for Christmas, make sure you buy ham on  the bone as
that is definitely Aussie grown.”
ENDS
Further Information:
Emily Mackintosh   General Manager, Communication
Ph: 02 6285 2200 or mobile: 0418 697 595
E: emily.mackintosh@australianpork.com.au

Glen Martin    Media and Publications Officer
Ph: 02 6285 2200
E: glen.martin@australianpork.com.au