Ok lets be positive here, how can one get the general consumer to think a Mountain named Franklin exists and how does one brainwash them to imagine that the water that is in the bottle is actually from this imagined Mount of dirt?

The hill called Mount Franklin in Victoria. 

Answer, "good cause" marketing to stupid Australians the same ones that think that powdered coffee is some how real ground coffee beans.

Think positive, ok I am. How about convincing the donkey broadband lovers that the water comes from a single spring and it tastes all the bloody same! 

One last positive, how about charging a premium for this illusionary marketing magic and taking those profits and doing something good with it, the monster gets uglier as it ages.

Three parts (springs) do not make a right Mount (Frankestein).

The ‘Drink Positive, Think Positive’ campaign from Coca-Cola Amatil’s spin doctors.

Mount Franklin has launched an emotive and inspiring national campaign ‘Drink Positive, Think Positive’ and in doing so has refreshed its iconic blue water bottles.

The campaign, to be promoted on the fresh and distinctive new packaging for the PET range, will give Australians the opportunity to bring their positive experiences to life and spread their messages through www.thewellofpositivity.com.

For every positive message added to the well, Mount Franklin will donate $1 to help fund research into the prevention and cure of breast cancer (bromate cancer?), hoping to raise a total of $250,000 for the National Breast Cancer Foundation (NBCF) this year.

The campaign features an innovative TV commercial on air now, illustrating the power of positivity as a force of change; witty, thought-provoking print and online adverts that will target top-tier lifestyle magazines through the months of July to September and extensive point of sale and promotional activity with marketing and PR support.

Mount Franklin is part of Coca-Cola Amatil’s water portfolio, which includes the brands Pump (tap water) and Neverfail (average spring water). Mount Franklin is Australia’s number one and most recognised bottled water brand ( God knows why Australians are so stupid!).