Red Devil Energy Drink Australia

The 12 year old Red Devil Energy Drink has arrived in Australia with a franchise opportunity strategy. For $98,000.00 (Secured by Red Devil stock, equipment, agreements etc. No franchise fees, no goodwill etc.) you get the challenge of setting up in a competitive, costly and deteriorating market.

Shelf space is prime real estate, hence the high charges associated with ranging product. I believe the Energy Drink Sector will slow down next year as the biggest economic con job bites. If anyone was listening to me about the predictions of economist Marc Faber then the Australian economy is going into battle with a glass jaw.

Red Devil drinks distributor package claims you get an immediate cash flow from retail stores, convenience stores and vending locations. You will also enjoy high profit margins which the exact amount is is not stated. If you want to be a boss and have no experience in the beverage industry you get full training. As the boss you can do it part time or full time. Your duties are to replenish Red Devil energy drink stock in Vending Machines and Retail accounts and collect the dough.

Red Devil Energy Drink also claims an amazing growth potential for the year 2009, I believe this information is outdated and should reflect the current economic climate. Some Australian supermarkets are cutting lines, who knows if the non-alcoholic beverage section will come out unscathed. In the route trade I doubt shop owners will be willing to carry extra stock unless they remove another competitor. This means cannibalism on a large scale and the new energy drink entrant is under pressure to perform or be eaten.

Smaller beverage companies in the USA and UK market are hurting, these are not the times to go on past figures and paint a bright future. Unless Red Devil Energy Drink can splash cash like Mother Energy Drink and size up the chemical fix, then their new franchised owners have a battle on their hands to make the new business venture a success. On the positive side is the return of capital could lead to job security, which in these unheralded times could prove to be a smart investment. But I stress the success rate could be limited to large franchise territories and very few of them.

The current energy drink market in Australia is hotting up, Coca-Cola Amatil is looking all smug with
the relaunched Mother Energy Drink, what they forget is that the competition can easily change the size of the packaging to match Mother’s obesity levels.

Young Australians are looking for the value sized chemical fix, the Mother brand has taken a 12.7% share of the energy drink sector in the grocery and convenience channels. If you subtract the market share of their previous failures of energy drink product, one will get an idea of the realistic inroads it has made.

In my opinion the future is looking interesting, when Monster Energy Drink from the USA, finds a way to launch in Australia. Monster USA is currently in a bitter and prolonged battle with Bickfords Australia and their Monster Energy Drink. Once this situation is resolved through the courts or through a substantial buyout, you will see Coca-Cola Amatil’s Mother energy drink fade into the background whilst they distribute Monster Energy Drink as they do in the North American market.

If Coca-Cola Amatil thinks they may have found the right energy drink to compete with V and Red Bull, with sales of Mother surpassing expectations, then why are they bidding for Frucor? Is it because that V Energy Drink is the jewel in the crown. Coca-Cola Amatil are good at buying success, the company is not innovative unless you go back to a history when they were a tobacco company.

Notes:

Red Devil Energy Drink review

V Energy Drink Sales

V Energy Drink

v owned by the french

 

Looks like it does not take much to sell the French owned V energy drink. So how does one look youthful? Another brain teaser in the job market. Two cans of V energy drink before meeting a prospective client should help.

 

Job Ad:

 

Are you currently doing promotions, working weekends and nights? The next step is a sales career (no weekends or nights).
 
We are a National sales company representing major brands like Sanitarium, Dairy Farmers, Nestle, Sara Lee, V Energy Drink and we require sales reps who are:
 
  • youthful and energetic with style and charisma
  • outgoing and bubbly
  • motivated and career-focused
  • confident in dealing with clients face to face.

You will be representing brand new products for our major clients. No experience is necessary as full training will be provided. Remuneration is above the award hourly rate plus car allowance. Your own vehicle is required. Applicants in all suburbs should apply. If this lifestyle position appeals to you, email your resume to ********  today.

v energy drink

A citrus flavored Energy Drink.

Account Management & Sales Energy Drinks

Keeping an eye out for Jobs that are advertised online, sometimes I get an early look at a new entrant to the market. So here is an interesting job advertisement from South Australia, unfortunately I have not pin pointed who they are. I will call the Job agency to to find out in the near future. If your new in the marketplace I recommend going with experienced sales people in the industry, nothing worse making a cold call on premises that have no prior connection or relationship with the buyer.  If you cannot afford  a quality sales team, then at least look at employing experienced team leaders. They make a great tool to leverage familiarity and put fear of the unknown to rest. This strategy is recommended for the tough Australian market.

I also find it funny that new beverage companies describe themselves as exciting businesses in job ads. With a tight labour market, it would be interesting to ask what actually they mean, do they go sky diving whilst drinking their new drink?

 "previous beverage sales experience is advantageous but not necessary"

 

seek job website

The ad via seek.com.au

 

Adelaide $55000

  • ENERGY DRINK COMPANY
  • DYNAMIC TEAM
  • CAREER PROGRESSION OPPORTUNITY

An exciting beverage company recently established itself in Adelaide and is now looking to launch their product nation wide with a dynamic sales force. Having a product that sells itself, incentives and bonuses for employees, and an enthusiastic team with ENERGY ON TAP makes this sales role one of the hottest for 2008.

Working both autonomously and as part of a team you will be predominantly on the road managing current accounts and prospecting for new business. It requires a highly influential individual to build and maintain key client relationships. To succeed in this role you will be target driven and motivated to be at the top of your game.

Our client is looking for unique individuals who are up for a challenge and want to be a part of this success. Experience in the hospitality industry or previous beverage sales experience is advantageous but not necessary. This exceptional company will offer the right person a competitive salary, company car, work travel, and other incentives.