Here is a positive tip on how to use the online form data you captured from your website to convince the catergory buyer of a supermarket, convience  store etc. to make room for your drink product.

Saxbys Soft Drinks is one of the oldest soft drink companies in Australia, they have a pretty standard website. But someone in the company is using the website to their advantage in getting raw customer data of wanting their products in a particular store. Nothing better than being armed with facts in a pile high as part of your sales pitch. That pile represents lost sales, some supermarkets have low unit sales for a particular brand. If you have 20 loyal customers that have lived and breathed your brand from childhood and move to the other side of the country as adults, you can utilise their consumer want and match it with supermarket sales where they now live.  Deal closed!

Here is the link to the form that captures vital feedback.

Here is the store list where to find Saxbys Soft Drink products.

I have seen so many beverage websites that are more of a business card and others that are drag queens. Why pay marketing professionals to do the same work for big bucks, when the tools are available to you online. I think it is a waste of staff potential and scarce resources. Staff should be allowed to use the skills they have learned in online social networks and make use of it online with their jobs. If they do not have the skills the company should invest in their training. You would be surprised how many good ideas these newly trained staff members can come up with, to keep pace with the competitors with big pockets and huge resources. The mindset for change needs to come from the top, that way business culture can evolve more easily. Like with everything else, the margin for human error and failure is on the cards. If the business culture is to learn from the past and not repeat the same mistakes twice, without fear. A positive work environment delivers more profits.

Utilising your website and social networks is crucial for growth and keeping pace with change. Conversation from all angles helps business to make informaed decisions and rectify ill-informed adventures. So will Australian beverage companies continue being the twits of cyber space?