The Portuguese reign supreme in the 2007 Beverage Innovation Awards, hard to believe but I doubt it will ever be repeated again. Who knows maybe my surrogate mother country is on the innovation highway to heaven.

2007 beverage innovation Awards

Best Overall Concept

1st      Compal - essencial (Portugal)

A google translated link from a Portuguese website outlining the benefits. 

medicosdeportugal.iol.pt 

I strongly recommend downloading the Supplement that features all entrants to the 2007 beverage innovation awards from the beverage-innovation.com download area. You will be able to download files and reports covering a range of topics, including podcasts, surveys, media kits and feature schedules.

An honorable mention goes out to Nadia the winner of the Nudie addict competition, her picture is featured in the supplement and has been seen by the world wide beverage industry.

Nudie drinks are now stocked in over 6,000 outlets round Australia. Its “Search for the biggest Nudie Addict”campaign linked retailers and consumers through spot prizes for having nudie products in the fridge at home ortexting codes visible on the label once consumed. A series
of five limited edition characters were created with a distinctive purple lid for the promotion.