Katie Hastings Pure Virgin Spring Water is caught up in a legal battle over the name of her branded bottled water.
 
In a recent interview she has confirmed the legal action with Tim of ohbrother.com.au
I have extracted the small part on what Katie had to say in the interview on the matter.

Here it is a smart technique of leveraging the negative into a positive, any news is good news, publicity gets your brand name noticed and thats what the people of blow are capitalising on.
 
The guerilla marketing assault on PRNewswire.
LAS VEGAS, July 10 /PRNewswire/ — A disturbing trend in beverage marketing has emerged as start-up companies competing for market share increasingly rely upon shock marketing tactics to gain exposure.
Particularly troubling is the potential glamorization of the drug culture by some energy drink companies.
Marketed with names like Cocaine …

Health Cola arrives in Australia. 

 
 
You better believe it, I was fortunate enough to get some samples from Alejandro Licea the Brand Manager of Health Cola, this is one fine tasting cola, lightly carbonated with the most exquisite taste of real kola nuts. You would be forgiven to compare it to a micro brewed beverage. This drink is an all natural masterpiece that combines well with authentic Portuguese peri peri chicken, my side of life keeps on getting better.
Thank you Alejandro, everyone who tasted it are looking forward to it being …

The Portuguese reign supreme in the 2007 Beverage Innovation Awards, hard to believe but I doubt it will ever be repeated again. Who knows maybe my surrogate mother country is on the innovation highway to heaven.
 
2007 beverage innovation Awards
Best Overall Concept
 
1st      Compal - essencial (Portugal)
 
 
 
 
A google translated link from a Portuguese website outlining the benefits. 
medicosdeportugal.iol.pt 
 
I strongly recommend downloading the Supplement that features all entrants to the 2007 beverage innovation awards from the beverage-innovation.com download area. You will be able to download files and reports covering a range …

I was born in Angola, Africa and I am happy to see that African food ingredients are being implemented and considered for beverage formulations.
 

 
The upcoming Institute of Food Technologists Expo in Chicago highlights the newest Afro flavours.
 
Baobab is pretty well unheard of in new product applications but things are looking up for a fruit called the "upside-down" fruit.
Marula is another that is well known in South Africa due to its use in the popular Amarula Cream liqueur. Its health benefits are now also being marketed, most recently in Austria …

Ning (which means “peace” in Chinese, in case you were wondering) currently provides by a wide margin the best platform for setting up fully functional and visually appealing social networks from scratch. While Ning attempts to provide essentially the same out-of-the-box service as GoingOn, Me.com, PeopleAggregator, and ONEsite, none of its competitors can yet match the professionalism of its product.
The company’s superior execution has so far earned it 76,000 hosted networks (although, browse Ning’s list of “popular” networks and one gets the strong …

Diet Coke Propaganda has inspired me to create a diet coke film and enter it in the competition.
Here is the spin from the film doctors hired by coke.
Link: The short film you submit needs to answer this brief.
Theme: ENERGY
Having a diet Coke break means you get to take time out, re-energise and of course enjoy a diet Coke. At the moment you also have the chance to view a great short film to make your diet Coke break even more enjoyable!
Your short film needs to be inspired …