Here is picture of one of the C-Ice launches in the USA, you can see plenty of flesh was exposed to sell the drinks. Skimpy models do stir up publicity (this is the result). Whilst some brands go down the path of a cartoon character as the selling point and get sexy models to market the product. In fact the scene could be misconstrued for something more taboo in society, unless you have a squad of cheerleaders doing the job.

Sex and drinks mix, where to draw the line?
Vibe around the …

 
The Naked Juice story began in 1983 when a young man delighted thirsty beachgoers by serving his juices towel-to-towel on the beaches of Santa Monica, CA.
Waking up early to seek out only the freshest fruits and vegetables in the produce markets of Los Angeles, he home-squeezed and blended his creations before heading to the beach with his juices and a backpack full of ice. His efforts brought forth rave reviews. Naked Juice caught on commercially starting with a small account in a grocery store right off of the …

Vatican Upset - No Free Coke For Jesus
"I really find it hard to believe that Coca-Cola would turn down any attempt to get people to drink more of their sugar-laden crap, but apparently they do have a line in the sand drawn and no one, and I mean NO ONE can cross it– not even one on a cross!".
Julia Havey

 Coke - Virtuous Corporate Citizens
"In other words, these multinational corporations give millions of dollars to schools so that their districts and vending machines exclusively carry their goods. In reality, however, it comes down to one big clever marketing ploy: In the end these big corporations have hooked kids on their products while fooling people into believing they are virtuous corporate citizens because they support education."
Death by Coke Article

"The OPP label allows Coca-Cola to place more content directly on its product and thereby enhance the relationship its consumers have with the brand at the point of purchase"
Joanna Wojtalik

"Adapting editorial content for another brand is only credible if brand values mutually match. In the case of Coca-Cola Light and GLAM*IT that was no problem. That's why it results in a powerful communication tool for both brands." The removable 24-page magazine is a 'light' version of GLAM*IT, featuring typical content for the mag, but reduced to fit the bottle"
Mie …

"constantly looking at what shows are coming out of the US or the UK and which could work for Nine".
Eddie McGuire

"For years they laughed at anyone suggesting they should be doing something (about obesity). Now that . . . everyone's turning against them they're crying victimisation and it's hard to have any sympathy."
Dr Tim Gill Sydney University's Centre for Public Health and Nutrition